共享经济模式的出现，极大的改变了社会经济的发展方式，依靠制度创新推动社会财富合理分配的传统经济正逐步向新的经济模式转变，越来越多的分享式交易出现在生活中。在新经济优势下，通过借助先合同义务，引入惩罚性赔偿，明确用户信息数据的权利归属，推广集团诉讼等方式共享经济 消费者，有效弥补共享经济下消费者信息易泄露，产品或服务质量良莠不齐共享经济 消费者，市场准入门槛过低，消费维权难的困境，实现社会经济发展与消费者保护的平衡与共赢。

关键词:共享经济, 消费者保护, 利益平衡

The emergence of the sharing economy model has greatly changed the way of social and economic development. The traditional economy that relies on institutional innovation to promote the rational distribution of social wealth is gradually shifting to a new economic model. More and more shared transactions appear in life. in. Under the advantage of the new economy, through the use of first contractual obligations, the introduction of punitive damages, the clarification of the rights of user information data, the promotion of group litigation, etc., effectively compensate for the easy disclosure of consumer information in the sharing economy, the quality of products or services is uneven, the market is accurate The entry barrier is too low, the difficulty of consumer rights protection is difficult, and the balance and win-win of social economic development and consumer protection are realized.

Key words:shared economy, consumer protection, balance of interests

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