物流系统对ZARA商业模式的影响

摘要：本文以时尚行业的奇迹——Zara为例，分析了物流系统对Zara商业模式成功的影响机制，同时探讨了阻止其持续发展的潜在威胁并给出了针对性的合理化建议。

关键词：物流系统 商业模式 分销中心

： The of this paper is to Zara’s which makes it a ， there are any or which can have on ， and give which can such .

Key words： model

Zara’s main is its to trend， to its more at an price by high— ’ . Zara’s and aims at the whole chain in order to the of the whole cost which is the key of chain . Zara’s and is the in the fast field. Its to is to break all the rules for and to build a —speed chain which is led by its fast . I it as three parts： fast of ， —speed ， and ， and for IT .

1.

1.1 No chain in other the

Zara has an to the . This may be due to that from . More ， ， Zara has not been able to a chain in the U.S. as they have in . Their ，a and in their home in order to have short and lead times. Zara has not in in thezara商业模式， which is a to their U.S since the U.S. make up 29% of the total . This may make them to of scale， which means that are aware of how to 1，000 ， they may not be able to more due to their model.

1.2 such as H&M in 烤鱼论文

Zara’s may be their ， when into new . H&M also is more when new and tends to enter one at a time， as to Zara who . H&M in their in order to cut down lead times and costs. On the other hand， Zara has part of the last step of ，the ready— to—wear would still be back to the in Spain and then than be from the place to the .zara商业模式， it the lead time when the need to be back and ， which may lead to a at the lead time and cost.

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